Project scope and brand foundation
Paragon Detail approached Slow Knife Design with a clear objective: build a complete brand foundation from the ground up. The scope included full visual identity development, logo design, website design, and label design for a new line of car detailing products.
From the outset, the brief was well defined. The client had a strong understanding of their market, services, and long-term goals, which allowed us to approach the project strategically rather than reactively. This clarity enabled Slow Knife Design to deliver a cohesive brand system that translated consistently across digital, print, and product packaging.
Collaborative process and execution
This project was delivered through close collaboration at every stage. Slow Knife Design worked directly alongside the client, refining concepts, validating decisions, and aligning each deliverable with the original vision. Communication played a central role in the success of the project, ensuring expectations were met without compromise.
Because the customer brief and service positioning were clear, we were able to approach every angle of the project with confidence, from brand tone and visual language to website structure and product presentation.
Website platform choice and user experience
For convenience and operational simplicity, the client chose to execute the website on Squarespace. Rather than treating this as a limitation, Slow Knife Design focused on extracting the maximum value from the platform.
The result is a website that goes beyond the standard appearance of a typical Squarespace or e-commerce build. The interface is clean, direct, and purpose-driven, designed to guide users quickly through services, products, and key information without distraction or unnecessary friction.
Outcome and visual consistency
The final website presents a polished, professional experience that aligns with the brand identity and product range. Visual hierarchy, spacing, and content structure were carefully considered to ensure clarity across mobile and desktop, reinforcing trust and usability at every touchpoint.
Combined with the supporting logo and label designs, the project delivers a unified brand presence that feels intentional, credible, and commercially focused, demonstrating how strategic design decisions can elevate both service-based and product-driven businesses.
Website platform choice and user experience
For convenience and operational simplicity, the client chose to execute the website on Squarespace. Rather than treating this as a limitation, Slow Knife Design focused on extracting the maximum value from the platform.
The result is a website that goes beyond the standard appearance of a typical Squarespace or e-commerce build. The interface is clean, direct, and purpose-driven, designed to guide users quickly through services, products, and key information without distraction or unnecessary friction.
Outcome and visual consistency
The final website presents a polished, professional experience that aligns with the brand identity and product range. Visual hierarchy, spacing, and content structure were carefully considered to ensure clarity across mobile and desktop, reinforcing trust and usability at every touchpoint.
Combined with the supporting logo and label designs, the project delivers a unified brand presence that feels intentional, credible, and commercially focused, demonstrating how strategic design decisions can elevate both service-based and product-driven businesses.
