Liam Doran LD33
High-impact motorsport T-shirt design created for professional rallycross driver Liam Doran. Built to translate racing identity into wearable merchandise through bold illustration, typography, and fan-ready branding.
Motorsport apparel designed to perform off the track
This project focused on creating a high-impact motorsport T-shirt design for professional rallycross driver Liam Doran, translating racing culture and personal brand identity into wearable merchandise. The goal was to design apparel that feels aggressive, recognisable, and authentic to motorsport fans, while remaining clean, versatile, and wearable beyond race weekends.
The design combines bold illustration, dynamic motion cues, and high-contrast colour to reflect speed, competition, and performance. Every visual decision was made to reinforce the LD33 identity and ensure the shirt stands out in motorsport environments, live events, and online merchandise stores.
